“In a survey with more than 20,000 readers, NewPOP was elected the Publisher with the best finishing in its mangas and books.”

Brazil is one of the biggest consumer markets in the planet. To attend this demand, NewPOP, an audacious publisher set to diversify the comics market in the country, was founded in 2007.

With an extensive catalog of more than 200 titles, the company targets a wide audience, from children to adults. In Brazil, NewPOP is responsible for exploring for the first time different genres and types of comics, like yaoi, yonkoma, full-color mangas and also light novels.

Current famous works in Japan receives special treatment by the publisher. Great examples are “Puella Magi Madoka Magica”, “Log Horizon!”,  “No Game No Life”, “Re:Zero” and “K-ON!”; even new and unexplored genres in Brazil, like “boy’s love” (yaoi) and light novels, get special treatment. NewPOP not only invests in novelties, but also in classics, releasing with perfection works of Manga’s Father, Osamu Tezuka and other iconic Japanese titles, Devilman and Cutie Honey (Go Nagai) such as “1 Litre of Tears” and “Mach Go Go Go”.

NewPOP’s publishing activities are not limited to Japanese comics. Manhwas (Korean comics), graphic novels, comic books, adaptations of movies and games, books and even Brazilian manga, titles forgotten by other national publishers, are all present in our catalog.

Nevertheless, content is not the only point that NewPOP stands out. The company offers durable bindings, offset paper and color pages to its manga releases. This audacious move challenged Brazilian’s long held perception that manga is disposable. By treating them as books, giving the care and quality these releases deserve, NewPOP opened the doors for a whole new market.

NewPOP proves that Brazilian readers are interested in new experiences and, today, they really embraced the manga culture as entertainment. NewPOP is always looking for new partners to grow even more in this prosperous market!